Studying for a Masters in Digital Marketing in Ireland


Best Ireland Universities for MSc Digital Marketing

Last updated: 2 May 2024 Marketing

Even though traditional marketing methods have been used by businesses worldwide, the e-commerce and social media marketing era has significantly increased demand for digital marketing graduates. Businesses of all sizes need to reach their customers, which is best achieved through digital marketing campaigns created and run by students who have gained the right amount of knowledge and skills to make this happen.

Many Irish universities offer the best Master's in Digital Marketing programmes in Europe. Ireland has been attracting international students from all over the world because it offers great value for money in terms of the degrees earned and the overall university experience.

Additionally, when students get the chance to have a two-year post-study work visa, they can start their exciting careers in Ireland itself. On average, after graduation, a digital marketing salary can lead to having 70,000 in your bank account each year. The various job roles that a graduate in the field can apply also to make the prospects exciting for students as they can be a Social Media Manager, Digital Marketing Executive, Digital Marketing Manager, Business Analyst, Marketing Manager, and Product/Project Manager.

Learn more about the best universities in Ireland for MSc Digital Marketing (QS Business Master’s Rankings 2024: Marketing) and book a free consultation with SI-Ireland today to start your application.

study masters digital marketing ireland

Best Universities in Ireland for MSc Digital Marketing

1. Trinity College Dublin

Trinity College Dublin offers MSc in Digital Marketing Strategy through the Trinity Business School. The course has been designed to provide the students with the comprehensive knowledge and tools required to become highly skilled digital marketers. The university focuses on how companies do business and teaches the most effective strategies through a strong industry and partnership approach. Classes are held by experienced faculty and expert guest speakers from multinational companies like Facebook, Google, Twitter, and Microsoft. Students can also take company trips to the giants' offices to learn about various tools and techniques. 

2. University College Dublin

University College Dublin offers its graduate degree in digital marketing through the UCD Michael Smurfit Graduate Business School. The vision of the course is to train the students to become experts in both marketing and, specifically, digital marketing so that they are employed by the top businesses in Ireland and other parts of the world. The curriculum involves analytical, strategic, and practical elements that give the UCd graduates a distinct advantage in the job market. The course content is delivered by a special team comprising leading academics and top professionals from major internet companies worldwide.

3. Dublin City University

Dublin City University offers MSc in Digital Marketing through its leading business school. The one-year course has been designed to help students understand how the latest digital technologies can optimise buyer awareness, intention, and sentiment. All the graduates are trained to have highly developed competencies in online advertising, data-driven decision-making, and marketing communication through social media and other digital and mobile technologies. The curriculum involves six core modules and an applied research project or dissertation to be completed within the year.

4. University of Galway

Being one of the country's leading tertiary education and research institutions, the University of Galway has been imparting high-quality education since it was founded in 1845. Through its College of Business, Public Policy, & Law, Galway offers a Master in Digital Marketing degree that strives to build students' technical skills.

The course enables students to earn globally recognised certifications from industry leaders like Hubspot and Google Analytics Academy. The university has also arranged with the Marketing Institute of Ireland (MII), which allows students to sit the Qualifier Exam. This leads to membership in the institute, which is highly beneficial for the students as they get to use the letters MMII Grad after their names and also become listed as Qualified Marketers in the institute's Register. 

5. Maynooth University

The MSc in Digital Marketing degree at Maynooth University develops students' critical and analytical capabilities through a combination of knowledge and experience in the strategic and tactical use of the latest technologies. The curriculum includes tools and techniques used in traditional marketing messaging to give students a wider range of options to enhance their campaigns. The course was designed to look at what is happening in the industry. Students get to engage in a business research project/ placement that further develops their core competencies to progress professionally. 

Study Masters in Digital Marketing

Arrange a free consultation with SI-Ireland today to learn more about studying for a master's in digital marketing at an Irish university.

Universities featured in this article:

  • University of Galway
  • University College Dublin
  • Dublin City University
  • Maynooth University
  • Trinity College Dublin
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