With technological advancements, the growth of the internet, and the importance of online visibility, marketing has emerged as one of the most important departments in any business. Marketing courses have been in demand for decades. Currently, digital marketing courses are on the rise, with universities worldwide offering the latest skills to students who wish to pursue a career in marketing, especially through earning a digital marketing degree.
Ireland has some of the world's best universities, providing comprehensive marketing and business courses and the option to work for two years in the country to graduate. The country's vibrant economy has big multinational corporations stationed in the major cities. These companies are always looking for talented people with particular skill sets, making the job market a perfect place for students with marketing degrees.
Learn more about leading marketing degrees in Ireland below and book a free consultation with SI-Ireland today to begin your application.
Top Universities for Marketing in Ireland
1. University College Dublin
University College Dublin has been imparting high-quality education to thousands of students since it began in 1854. Marketing courses at UCD have an international reputation for the quality of education, including research output and teaching. Through the UCD Lochlann Quinn School of Business and the UCD Smurfit School, the university offers specialised graduate programmes in marketing. Students get the chance to work with leading international faculty and industry partners to build a strong foundation of business knowledge. The interaction between teaching and research departments is particularly strong at UCD, leading to international standards of research publications on the subject.
- Suggested course: MSc in Marketing
- International fees: €22,600
- Entry requirements: Candidates must have a second-class honours degree in any discipline or a primary degree with a minimum of two years' work experience in a Marketing role. English language proficiency is also required.
- Faculties: UCD Lochlann Quinn School of Business and UCD Smurfit School
- Campus: Dublin
2. Trinity College Dublin
TCD offers its marketing programmes through the triple-accredited Trinity Business School. The curriculum for most courses at the school is particularly embedded with social, governance, and environmental solutions to help students become successful business leaders who are aware of societal needs. Students can choose between undergraduate and postgraduate programmes. The best marketing courses focus on branding, marketing strategy, consumer psychology, and the important communication skills needed to excel in the field.
- Suggested course: MSc in Marketing
- International fees: €22,350
- Entry requirements: Applicants must hold a minimum 2.1 honours degree in a relevant field and showcase proficiency in the English language.
- Faculties: Trinity Business School
- Campus: Dublin
3. TU Dublin
TU Dublin was Ireland's first technological university, established in 2019, but its roots date back to 1887. The School of Marketing at TU Dublin offers a comprehensive range of undergraduate, graduate and postgraduate programmes, specialising in digital marketing, advertising, marketing communications, content marketing, and much more. Students can choose from short-term and long-term courses according to their choices, some of which also include conversion programmes in the subject. The courses have been designed to allow students to join the job market directly or take up higher education.
- Suggested course: BSc Honours in Marketing
- International fees: €13,500
- Entry requirements: Candidates must hold an Irish Leaving Certificate equivalent with a minimum of 6 subjects, a score of 3 H5s, and a minimum score of O4/H7 in Maths and English. English language proficiency is also required for non-native speakers.
- Faculties: School of Marketing
- Campus: Dublin
4. University College Cork
The Cork University Business School at UCC offers various courses in the subject through its Department of Management and Marketing. The curriculum at the university ensures that students are trained in specialised skills and knowledge to become successful marketing leaders. Graduate students also get to gain crucial practical experience through an applied research and consultancy project completed in collaboration with industry partners. UCC ensures its graduates develop strategic skills and creative abilities and undergo personal development to stand out in their professional fields.
- Suggested course: MSc Marketing
- International fees: €19,300
- Entry requirements: Candidates must have a second-class Honours Grade 1 in a primary degree or a higher diploma. Applicants with three years of professional marketing experience are also given consideration. English language proficiency is required for non-native speakers of the language.
- Faculties: Cork University Business School
- Campus: Cork
5. University of Limerick
The University of Limerick's specialised Department of Management and Marketing at the Kemmy Business School teaches and researches in information management, marketing, management, communications, entrepreneurship, and project management. The school's courses are taught by award-winning faculty members who draw on insights gained from their research and industry experience. The department also has an active research culture in which innovations are conducted in collaboration with industry partners. The courses with a master's in marketing are particularly popular.
- Suggested course: MSc in Marketing, Consumption and Society
- International fees: €17,544
- Entry requirements: Candidates must hold a 2:2 honours primary degree or the overseas equivalent in business, media, and cultural studies. Non-native speakers of English must prove their command over the language.
- Faculties: Kemmy Business School
- Campus: Limerick
6. University of Galway
Marketing courses at the University of Galway are designed to provide students with a comprehensive understanding of marketing principles and practices across various industries. The curriculum typically includes core courses such as Marketing Management, Consumer Behavior, Market Research, and Digital Marketing. These courses delve into fundamental concepts like segmentation, targeting, positioning, and marketing mix strategies while exploring emerging trends, such as social media marketing, data analytics, and marketing automation.
The University of Galway also offers specialised elective courses to cater to students' diverse interests and career aspirations. These cover brand management, international marketing, retail marketing, and strategic marketing communications.
- Suggested course: MSc Marketing Management
- International fees: €19,500
- Entry requirements: Candidates must hold a 2:2 honours primary degree or the overseas equivalent in business, media, and cultural studies. Non-native speakers of English must prove their command over the language.
- Faculties: J.E. Cairnes School of Business & Economics
- Campus: Galway
7. Dublin City University
Dublin City University offers undergraduate and graduate courses in marketing with interesting specialisation options. Students are trained to become future marketing leaders by being given the required knowledge and skills through the specially designed curriculum. There are masters in digital marketing courses that also focus on deepening students' understanding of how digital technologies work to optimise buyer awareness, intention, and sentiment. Graduates from the DCU have highly developed competencies in data-driven decision-making and communications.
- Suggested course: Bachelor's of Marketing, Innovation and Technology
- International fees: €15,000
- Entry requirements: Candidates must have passed senior secondary school and have an Irish Leaving Certificate equivalent credential with a minimum score of 04 or H6 in Maths. English language proficiency is required for non-native speakers of the language.
- Faculties: DCU Business School
- Campus: Dublin
8. Maynooth University
The Maynooth University School of Business offers marketing programmes. The faculty of marketing courses come from diverse backgrounds to ensure that students are trained through a blend of local and international expertise. Students can expect to explore online retailing, consumer behaviour, marketing in small and medium-sized enterprises and digital marketing. The curriculum has been designed to impart a deep understanding of marketing functions and the concepts of management and business processes. Students are allowed to specialise their degree according to their interests and strengths.
- Suggested course: MSc Digital Marketing
- International fees: €18,000
- Entry requirements: Applicants must hold a minimum 2.2 grade honours degree in a business discipline and prove proficiency in the English language.
- Faculties: Maynooth University School of Business
- Campus: Maynooth
Study Marketing in Ireland
Begin your application to study marketing in Ireland by arranging a free consultation with SI-Ireland today.
